What icons do consultants use in presentations?

Consultants typically use icons for strategy concepts (targets, roadmaps, compasses), process flows (gears, cycle arrows), financial metrics (growth charts, dollar signs), and organizational structures (simple figures, hierarchies). Line-style icons in a single color are most common at firms like McKinsey, BCG, and Bain.

Where can I find professional business icons for PowerPoint?

PowerPoint 365 has built-in icons via Insert → Icons. For larger selections, try Deckary (2,000+ business-focused icons), The Noun Project (conceptual icons), or Flaticon (largest library, requires attribution). SVG format is best for resizing and recoloring.

Should I use line or filled icons in business presentations?

Line/outline icons work best for modern, minimal presentations common in consulting. Filled icons create bolder statements suited to financial institutions. Most important is consistency—don't mix styles within the same deck.

How big should icons be in a PowerPoint presentation?

Size depends on context: 0.3-0.4 inches for inline with text, 0.4-0.5 inches next to bullet points, 0.75-1 inch for section headers, and 1.5-2.5 inches for hero/feature icons. Larger isn't better—icons should support content, not dominate it.

Best Business Icons for PowerPoint: Consulting, Finance & Strategy

Name: Deckary
Rating: 4.8 (50 reviews)
Author: Deckary

Find the right business icons for consulting, finance, and strategy presentations. Categories include process flows, org charts, financial metrics, and growth concepts.

Bob Evers · Former McKinsey and Deloitte consultant with 6 years of experienceAugust 8, 20253 min read

Business icons help consulting, finance, and strategy presentations communicate abstract concepts at a glance. The right icons turn text-heavy slides into scannable, professional visuals that senior audiences expect. This page covers the two most common business icon categories — office and workflow icons, plus strategy and ideation icons — with browsable collections and practical guidance on sourcing and inserting them.

For deeper design principles and best practices, see our complete PowerPoint icons guide.

Office & Workflow Icons#

Use these for org charts, process slides, operational reviews, and team structures. Office icons cover people, documents, calendars, communication, and workplace objects.

Business icon categories and usage guide for professional presentations

Strategy & Ideation Icons#

Use these for strategy decks, planning sessions, vision slides, and executive presentations. Strategy icons cover targets, roadmaps, lightbulbs, compasses, growth arrows, and abstract concepts.

When to Use Business Icons#

Section dividers and headers. Place a single icon next to each section title to create visual rhythm across a long deck.
Bullet point enhancement. Replace generic bullet markers with small icons to make key points scannable — especially on executive summary slides.
Process and workflow diagrams. Use icons at each step of a horizontal or circular flow to represent stages without adding text.
Comparison and framework slides. Assign a distinct icon to each column or quadrant so the audience can differentiate categories at a glance.
KPI and metrics dashboards. Pair each metric with an icon (growth arrow, dollar sign, speedometer) to make data-dense slides easier to parse.

Continue reading: Best Fonts for PowerPoint · Bar Charts in PowerPoint · 30-60-90 Day Plan Template

1,800+ icons for PowerPoint

Search and insert professional icons directly inside PowerPoint. Business, technology, and industry packs included.

Browse Icons See All Features

Where to Find Business Icons#

Source	Business Coverage	Format	Cost	Notes
PowerPoint 365	~200 business icons	SVG (built-in)	Included with Microsoft 365	Insert → Icons → Business. Limited selection, but consistent styling.
Deckary	2,000+ curated icons	SVG (in-panel)	Included with Deckary add-in	Accessible directly inside PowerPoint. Covers consulting, finance, and strategy categories.
Flaticon	10M+ total icons	SVG, PNG	Free with attribution; paid plans	Largest library. Quality varies — filter by "line" style for professional decks.
The Noun Project	5M+ conceptual icons	SVG, PNG	Free with attribution; $40/yr	Strong abstract and conceptual icons. Good for strategy and planning visuals.

How to Insert Business Icons in PowerPoint#

Method 1 — PowerPoint built-in: Go to Insert → Icons, search by keyword, and select. The icon drops onto your slide as a scalable vector you can recolor via Shape Format → Graphics Fill. Method 2 — Deckary add-in: Open the Deckary panel inside PowerPoint, browse or search the icon library, and click to insert. Icons arrive pre-formatted as SVGs that match common consulting color palettes. Method 3 — External download: Download SVG files from Flaticon or The Noun Project, then drag into PowerPoint or use Insert → Pictures. SVG format preserves quality at any size and supports recoloring natively in PowerPoint 365.

For a full breakdown of icon styling, sizing, and formatting across all presentation types, return to the complete PowerPoint icons guide. To browse and insert business icons directly inside PowerPoint, explore Deckary's icon library.